Scanbot SDK is a leading provider of mobile SDKs for barcode scanning, document scanning, and OCR solutions, helping businesses integrate scanning functionality into their applications. The project involved designing a series of brochures aimed at educating potential clients about barcode use cases and the concept of “New Retail.” The brochures were created to clearly communicate the value of the products while driving revenue for the company. The design ensured brand consistency by using the company’s brand color palette, icons, and typography.
Problem
The challenge was to design brochures that communicated technical information in an easy-to-understand manner while maintaining a visually appealing layout. The goal was to keep the brochures informative and engaging, reflecting the company’s modern and sleek branding. The brochures needed to strike the right balance between simplicity, clarity, and sophistication, appealing to both tech-savvy and non-technical audiences.
Outcome
By incorporating the company’s brand elements such as color, icons, and typography, visually consistent brochures were created that were easy to navigate and understand. The clean layouts, combined with easy-to-recognize icons and relevant content, effectively conveyed the product’s benefits. The updated brochures became more engaging and informative, improving their potential to attract clients and contribute to revenue growth.