Zesty VA provides virtual assistant services, helping businesses with admin, social media, and marketing tasks so they can focus on growth and efficiency. Zesty VA aimed to create more consistent and engaging social media content to attract new clients while maintaining a professional brand presence. The goal was to keep the content aligned with the brand’s image while being informative and easy to understand.
Problem
With so much content shared across social platforms, it became a challenge to create posts that would stand out. The key was to strike the right balance—capturing attention without overwhelming the audience with too much information.
Outcome
Since refining the social media strategy, Zesty VA has seen an increase in engagement and growth in followers. Feedback from online audiences has been positive, with many noting how helpful and visually appealing the content is.